Floating Canvas Company
Floating Canvas Company (FCC) is an art- and design-based start-up that offers paintings, photographs, digital art, limited edition prints and mixed media works by emerging contemporary artists. Founded in 2017 by Aagam Mehta, Rahul Singh Yadav and Shakti Swarup Sahu, FCC launched as India's first art-on-subscription service with a strong commitment to making art accessible and affordable.
Monsoon Malabar’s association with FCC encompasses the conceptualisation and execution of media outreach campaigns to promote FCC’s collaboration with Samsung as they became the first partner from India to feature on the Art Store, as well as for ‘Curio’ — FCC’s virtual store for hand-picked, limited-edition art and design collectibles such as rugs; sculptures by Anand Radhakrishnan and Sage; and illustrated books by Arvind Sunder. Additionally, Monsoon Malabar has executed a media outreach programme for the ‘Art Menu,’ wherein FCC ties up with restaurants to curate a selection of artworks for their spaces.