Inherited Arts Forum

Balu Jivya Mashe, Cow Dung and Acrylic on raw canvas, 70 x 48 inches

Inherited Arts Forum is a curated platform for tribal and folk art traditions from across India. Started by the teams behind the Delhi galleries Exhibit 320 and Blueprint 12, IAF began as a passion project to support indigenous art practices within the contemporary landscape and evolved into a gallery. They work with leading artists, many of whom have received much critical acclaim but little formal training as they rely entirely on skills that are passed down through generations.

Monsoon Malabar worked closely with IAF to develop a concrete social media strategy that is aligned with a rebranding exercise they did in 2022. We gave them a comprehensive Toolkit as a framework for their social media marketing so they could implement the strategy in-house.