soft-geometry
soft-geometry is a product and furniture design studio in California. Founded by alumni of the Savannah Institute of Art & Design, Utharaa Zacharias and Palaash Chaudhry, soft-geometry is inspired by an aesthetic for pure geometries and the need to contradict the big, bold, fast and perfect. soft-geometry creates a range of products for the home that experiment with form, colour and materials to find softness, slowness and intimacy, built with time and process.
We advise soft-geometry on strategy to help promote their brand online through social media and PR, and offline at various fairs and exhibitions.